If you want to be an anomaly, act like one.
If you say you want to be different to everyone else in your field, to zig while they zag, to stand out; then you have to act like it. You have to take actions they’re not taking. You have to do more than they’re doing, otherwise you’re pretty much just the same as your competition.
It’s quite easy to say you’re different or even just to want to be different but how do you actually do it?
First you need to analyse what your competition does. What are they doing that works for them and where are the holes in their game?
Then sit and work out a few things that you can do in your game to be better than you currently are? Can you get up earlier? Can you read more and educate yourself better in a chosen area? Could you cut back an hour of television and dedicate it to being better?
Next you work out what would serve your clients/customers better or in the event of personal and sporting goals, what would serve your end goal better, that your competition currently isn’t doing?
If you can’t come up with a list of at least 4 or 5 things that you can do which is different to your competitors then it’s time to re-evaluate your goal. Do what you do, do it to the best of your ability and keep the end in mind always. That means, what is the end result?
To be the best cafe in town?
To provide amazing life experiences all around the World?
To be the best athlete in a chosen field?
The end result must be the first thing you start with and the one thing that remains constant throughout; but if you want to break out of the norm, stand out and stand apart from your competitors, then you need to do the things that they’re not doing and you need to be relentless about it.
What does your list look like?